Customer & Data Analytics for Business Growth: 2-Day Training Course
Join our 2-Day Workshop on Advanced Customer and Data Analytics for Business and Sales Growth, crafted to provide businesses with the skills to turn customer data into actionable strategies. Industry leaders like Amazon, Airbnb, and American Express use advanced analytics to drive growth, improve retention, and enhance customer experiences. This workshop ensures businesses of all sizes can adopt these capabilities to gain a competitive edge.
This program goes beyond basics, offering hands-on training with Python and integrating data science, machine learning, and statistical techniques. Participants will learn how to identify the right data sources, collect meaningful data, and apply advanced methods such as customer segmentation, profiling, churn prediction, and recommendation systems. The course also introduces frameworks like STP (Segmentation, Targeting, Positioning) to connect analytics with broader business objectives effectively.
By the end of the course, participants will have mastered practical tools and techniques to generate insights that are actionable and impactful. Whether you are new to programming or an experienced professional, this workshop provides hands-on exercises, real-world case studies, and a structured roadmap to make your skills market-ready and immediately applicable.
Key Learning Features
- Master advanced analytics techniques with Python and data science tools.
- Apply machine learning and statistical methods to extract actionable insights.
- Learn best practices for data collection, sourcing, and preparation.
- Perform customer segmentation, profiling, and churn prediction for better strategies.
- Build and implement recommendation systems to boost customer engagement.
- Use frameworks like STP (Segmentation, Targeting, Positioning) for business alignment.
- Gain hands-on experience with case studies from Amazon, Airbnb, and Netflix.
- Create visualizations and reports for actionable insights across industries.
- Follow a structured roadmap for continuous skill improvement.
- Accessible to all professionals—no prior programming knowledge is required.
For More Information
Our 2-Day Advanced Customer Analytics for Business Growth Workshop offers an immersive experience in analyzing customer behavior, segmenting customers, predicting trends, and building recommendation systems using Python, machine learning, and statistical methods. Strategic frameworks like STP are included to connect analytics with business objectives seamlessly.
Participants will engage in hands-on exercises and analyze real-world case studies from companies like Amazon, Airbnb, and Netflix. They will develop practical skills to confidently apply analytics across various industries and drive meaningful business decisions.
Don’t miss this chance to enhance your analytics expertise. Contact us today to enroll and acquire the advanced skills needed to thrive in today’s data-driven business world.
Instructor Bio
The course instructor will be one of our highly experienced
faculty members.
Our Faculty: Expertise That Drives Success
Shasat is proud to have over 30 world-renowned faculty members, each an expert in their respective fields, who share their hands-on implementation experience through our technical and professional development programmes.
This masterclass is delivered by one of Shasat’s senior faculty members with extensive experience in customer analytics, data analytics, and business decision-making. The instructor has worked closely with organisations across multiple sectors to apply data science, statistical analysis, and machine learning to real commercial challenges, including customer segmentation, churn reduction, and sales growth optimisation.
With a strong focus on practical application, the faculty combines technical expertise in Python-based analytics with deep business insight, enabling participants to translate customer data into actionable strategies that drive measurable business and sales outcomes. The session is grounded in real-world case studies and hands-on exercises, ensuring skills learned are immediately applicable.
Our faculty combine real-world expertise with academic rigour, ensuring every session is interactive, relevant, and outcomes-driven. Participants gain practical tools, case-based insights, and strategic frameworks that can be immediately applied to enhance sustainability reporting and corporate governance within their organisations.
Our Partners
Course Description
- Advanced Analytical Techniques and Data Exploration (Case studies will be tailored to industry-specific needs)
- Foundations of Advanced Analytics
- Probability, Normal Distributions, and Statistical Fundamentals for Business Insights.
- Exploring Relationships: Simple and Multiple Linear Regression.
- Hands-On Exercise: Building a Multiple Linear Regression Model to Understand Customer Behaviour.
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- Predictive Modelling for Business Applications
- Introduction to Classification: Logistic Regression and Decision Trees.
- Hands-On Exercise: Developing a Classification Model to Predict Customer Purchases.
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- Unsupervised Learning for Insights
- Clustering Techniques for Customer Segmentation.
- Real-Life Application: Apply Clustering to Identify Customer Groups and Preferences for Netflix.
- Strategic Customer Insights and Business Applications
- Recap and Strategic Alignment
- Review of Day 1 Learnings and Key Applications.
- Framing Analytical Questions and Selecting Appropriate Algorithms.
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- Advanced Customer Analytics Applications:
- Identifying Top Customers: Techniques to Find the 3 Most Valuable Customers.
- Response Modelling: Predicting Which Customers Will Respond to Campaigns (Case Study: Airbnb).
- Uplift Modelling: Determining Who Would or Wouldn’t Purchase Anyway (Case Study: Amazon).
- Retention and Churn Modelling: Identifying Customers Likely to Stay or Leave (Case Study: Spotify).
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- Interactive Case Study: Real-Life Business Growth Example:
- Analyses of customer data from Airbnb to create actionable insights for retention, acquisition, and growth.
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- Closing Session:
- Comprehensive Review of Techniques and Business Applications.
- Q&A Session and Next Steps for Implementing Analytics in Real-World Scenarios.
The agenda, structure, and content of Shasat’s workshops, including this programme, are proprietary and protected under applicable copyright laws. No part of these materials may be reproduced, distributed, adapted, or used, in whole or in part, without the prior written consent of Shasat. Any unauthorised use may result in legal action. For permissions or enquiries, please contact Shasat directly.
© Shasat 2026. All rights reserved.
Why you must attend?
In today’s competitive business landscape, customer analytics is no longer optional—it’s a strategic imperative. Companies are investing heavily in analytics to gain deeper insights into customer behavior and preferences. Yet, research such as the McKinsey-sponsored CMO Survey reveals a paradox: while spending on marketing analytics continues to rise, the perceived value it delivers is declining. This highlights a critical gap in the ability to turn raw data into actionable insights that drive real business outcomes.
This workshop is designed to bridge that gap. By the end of this program, you will not only understand the foundational principles of customer analytics but also gain hands-on experience in using statistical and machine learning algorithms to solve real-world problems. From predicting customer churn to identifying high-value segments and creating retention strategies, you’ll be equipped with the skills to harness the full potential of customer analytics and transform it into a competitive advantage for your organization.
Teaching methodology
- Expert Instructor: Learn from an industry-leading analytics expert with extensive hands-on experience in leveraging customer data to drive business success.
- Real-World Applications: Master complex analytics techniques through distinct scenarios, real-life examples, and comprehensive case studies featuring companies like Amazon, Netflix, and Airbnb.
- Comprehensive Coverage: Gain in-depth expertise in customer segmentation, churn prediction, response modeling, and recommendation systems using Python.
- Tools and Resources: Access professional-grade templates, tools, and models, along with step-by-step Python notebooks to streamline your analytics journey.
- Interactive Learning: Engage in hands-on activities, group exercises, live polls, and Q&A sessions to reinforce key concepts and promote collaborative learning.
- Networking Opportunities: Interact with peers and the course faculty to exchange insights, discuss challenges, and build a strong professional network.
- Recognized Certification: Earn a course certificate and specialization to showcase your analytics expertise and boost your professional profile.
- CPD/CPE Hours: Receive credit hours while learning through user-friendly materials, designed to make advanced concepts accessible and actionable..
Who Should attend?
This workshop is ideal for professionals from various industries who are eager to enhance their analytics capabilities, particularly those in roles such as:
- Marketing and Sales Professionals
- Business Executives and Strategists
- Data Scientists and Analysts
- Customer Relationship Managers
- Financial Controllers, CFOs, and Finance Directors
- Product Managers
- Risk Management Professionals
- Senior Regulatory and Compliance Executives
Whether you aim to deepen your technical expertise, leverage analytics for strategic decision-making, or advance your career, this course provides the tools and insights to help you excel.
Feedback
All participants will receive an evaluation questionnaire upon completion of the course. The feedback from these questionnaire allows Shasat to conduct trend analysis and continuously improve the quality and content of its learning solutions.
Venue & other info
Our training programs take place at the most prestigious professional training facilities in the city. Our venues have been meticulously chosen and expertly crafted to deliver an unparalleled and sophisticated learning experience. To further elevate your training journey, we will offer an array of refreshments including gourmet tea/coffee, delectable snacks, and a sumptuous lunch to sustain you throughout the course. Your comfort and satisfaction are of the utmost importance to us. One week before the program begins, you will receive comprehensive joining instructions that include the exact venue details.
Please note that accommodation arrangements are the responsibility of the attendee.
Workshop Delivery (Online Programs)
The workshop will be delivered via the WebEx platform. Upon registration, all participants will receive comprehensive joining instructions for the live workshop. This fully virtual event will encompass a live-streamed presentation, personalized networking opportunities, interactive Q&A sessions, engaging polls, and post-event consultation to address specific concerns and support your continued growth.
In-Person Workshop
Please be advised that for all in-person training programs, joining instructions will be sent via email to registered participants one week prior to the program’s commencement. These instructions will provide comprehensive information regarding the venue location, date, and time, as well as other important details such as parking arrangements, dress code, and any necessary equipment or materials. Kindly ensure that you carefully review the joining instructions and follow the guidelines provided to ensure a smooth and well-organized experience during the program.
Changes to the conference
Shasat reserves the right, at its sole discretion, to make modifications to the format, speakers, participants, content, venue location, program, or any other aspect of the conference, at any time and for any reason, without incurring any liability. This policy has been implemented due to recent events such as the Covid-19 pandemic and other jurisdictional restrictions. These modifications may include but are not limited to, changes necessitated by a Force Majeure Event
We are pleased to offer sponsorship opportunities for our training programs, providing companies with a unique platform to showcase their brand and services to a highly engaged and relevant audience. By becoming a sponsor, your organization will have the opportunity to build brand awareness, demonstrate thought leadership, and cultivate valuable relationships with industry professionals. Our programs offer a platform to reach a targeted audience and generate new business leads while showcasing your expertise. The benefits of sponsorship include increased brand exposure, opportunities to connect with key decision-makers, and a platform to promote your products and services. We invite you to take advantage of this prime opportunity and partner with us to enhance your visibility and impact within the industry.
We kindly request that you carefully review all of the terms and conditions outlined on our website. This information is critical in ensuring a clear understanding of our policies and procedures. Please follow the link provided to access this information.
Discover more about Shasat by exploring our “About Us” page, where you can gain insights into our company’s mission, values, and history, and learn how we can help you achieve your goals.
Payment
Enroll in our program with ease by choosing from our secure online payment options. You can make a payment through our website using PayPal or Stripe, or opt for a bank transfer, demand draft, or cheque payment. Our payment page will provide all necessary options during checkout. If you encounter any issues, our customer service team is here to assist you. Simply reach out to us with your selected course, and we’ll guide you through the payment process.
We kindly request that you take into consideration any associated bank fees when making your course fee payment. To ensure your participation in the program, payment must be received before the course date. Once we have received both payment and a completed registration form, we will confirm your enrollment in the program. Thank you for your understanding and cooperation.
Group discount
Our company is proud to offer a group discount of 15% for organizations or individuals who book a course for 5 or more participants. To take advantage of this offer and receive a personalized group discount code, please reach out to our customer service desk at info@shasat.com. Our team will be delighted to assist you with the booking process and answer any questions you may have. With this group discount, you can invest in the professional development of your team and drive success for your organization. Don’t hesitate to contact us today to learn more.
Upon successful completion of the training course, each participant will receive a certificate of completion that attests to the number of hours spent in training and serves as a valuable representation of their dedication to professional development. The certificate is not only a symbol of their achievement but also serves as proof of continuous professional development (CPD) and demonstrates their commitment to staying current in their field. We believe that CPD is a crucial aspect of career advancement and personal growth, and are proud to provide our participants with this important document.
For further assistance, we invite you to contact our dedicated customer service team. Our experienced and knowledgeable representatives are available to answer any questions you may have and provide the support you need to make informed decisions. We are committed to ensuring that you have a positive experience and are here to help in any way we can. Please don’t hesitate to reach out to us at your convenience.
In-House Training
Enhance your team’s skills and drive success for your business with our custom In-house training program. Our tailored approach aligns with your specific business needs, offering a cost and time-efficient solution for upskilling your employees. This not only improves their productivity but also positions your company as a competitive force in the market. Transform your investment in employee development into tangible results by choosing our In-house training option. To discuss and learn more about our services, please don’t hesitate to contact our training desk. We’re ready to help you create a bespoke program that’s just right for you.
